Why We Do This Work
Our founder spent twelve years working in corporate finance at multinationals in Southeast Asia. She watched talented analysts spend hours fixing models that should have been built right the first time. When formulas broke at 11 PM before board meetings, people stayed until 3 AM rebuilding everything manually.
The frustrating part wasn't the late nights. It was knowing those problems were preventable. Proper model structure, clear documentation, and thoughtful scenario planning would have saved all that stress.
We built sendlylinkfeed to share what actually works when you're building financial models under real business pressure. Not academic theory – practical techniques you can use Monday morning.
Starting in Rayong gave us perspective. We work with companies across Thailand, from manufacturing firms to tech startups. Each one needs reliable financial planning, but their challenges look different. A hotel chain forecasting occupancy needs different tools than a logistics company modeling fuel costs.
